The power of colour 色彩的魅力_BBC

The power of colour 色彩的魅力

随身英语 The power of colour 色彩的魅力

The power of colour 色彩的魅力1

红色对你来说意味着什么？那么紫色、黑色和绿色分别带有什么象征意义呢？哪个颜色会给人一种可靠的感觉？在设计师与市场营销人员竖立品牌形象时，颜色起着非常重要的作用。本集《随身英语》探讨不同的色彩在注重品牌化的当今市场中所扮演的角色。

课文内容 Vocabulary: Branding 词汇: 品牌化 Take five colours: red, black, blue, green and purple. How do they make you feel?

It’s a question of supreme significance to desingers and marketers. British fashion desinger Wayne Hemingway explored this topic in a BBC radio programme about the psychology of colour. You can read a summary of his ideas below. Do you agree with him? Or do you think the meaning of colour depends on the culture you live in?

Red is, of course, considered auspicious in China. But he points out that it’s a powerful colour wherever you go, with some serious scientific credentials. Studies have indicated that red “raises blood pressure”, and claim that it stands out from other colours thanks to its long wavelength. Hemingway says it apears to be “coming towards you”, and so is useful for emergency and alarm signs, and also to for conveying “urgency” in general. That’s why he thinks red sale posters seem to yell at us: “Quick, buy it now!”

Black has a different sense. In the West it’s associated with death, but that hasn’t stopped it becoming a prestigious and mysterious colour. Hemingway says it’s the colour of luxury brands: things like “glossy black limousines” and “designer watches” are often black. He says it’s “very powerful and sophisticated when used as a primary colour in branding.”